基于利益相关者理论的舟山海洋生态旅游开发研究

Study on Marine Eco-tourism Development of Zhoushan Based on Stakeholders Theory

近年来,随着海洋旅游业的发展,海洋生态旅游在海洋旅游中脱颖而出。浙江舟山群岛新区作为我国第一个海洋战略新区,发展海洋生态旅游也是新兴的热点。本文从利益相关者的角度出发,深入分析舟山海洋生态旅游主要利益相关者的益诉求与利益冲突关系,并据此提出相应的开发对策,对促进舟山海洋生态旅游可持续发展具有重要的意义。

In recent years, with the development of marine tourism, marine eco-tourism becomes more and more popular. Zhe-jiang Zhoushan New Area as the first marine strategic area of China, marine eco-tourism becomes a new hot spot, too. From the per-spective of stakeholders, this paper analyzes the relationship between appeal and conflict of main stakeholders’ interests of Zhoushan marine eco-tourism, and puts forward some corresponding development countermeasures, which is of great significance to promote the sustainable development of marine eco-tourism in Zhoushan.