楚雄彝族刺绣产业核心竞争力的识别方法研究

Research the Identification Method of Core Competitive Power of the Yi Embroidery Industry of Chuxiong

彝族刺绣作为该民族独有的工艺,不但展示、传承和发展着彝族文化,同时也是彝族同胞创造财富的一条重要渠道。当前文化产业多元化、迅猛化和国际化的时代背景,给彝绣产业带来了新的机会,但同时也带来了新的挑战。彝绣产业在未来若要获得长足发展,必须打造自身的核心竞争力。结合楚雄州彝绣产业发展现状,研究其核心竞争力的识别方法,可为其构建提供方向性指导。

As a specific craftwork,Yi ethnic embroidery not only exhibits,inherits and develops Yi ethnic culture,but also a significant channel where benefits to Yi people in financial wealth. There were new opportunities and challenges given to Yi ethnic embroidery while it faced to current cultural industry’ s rapid change,diversification and internationalization circumstances. Yi ethnic embroidery industry have to establish the core competence if it attempted to get a considerable development. Therefore,this study seeks to propose its core competency identification methods,and tend to guide the establishment of core competence which based on Chuxiong Yi ethnic embroidery industry current situation.