互联网+时代广电媒体舆论引导竞争力提升探析

The Improvement of Public Opinion Competition Power Conducted by Radio and Television Media in the Era of "Internet Plus"

互联网及新媒体的发展把人类带入了互联网+时代,使中国的媒介语境发生很大变化。公共空间的增长给公众诉求表达提供了空间,但也造成舆论多元化、复杂化,广电媒体舆论引导自上而下的线性传播已经不能适应当前舆论引导工作的要求。必须要正视困难,积极更新舆论引导观念,努力提高舆论引导主体能力,迎合新媒体发展潮流,快速向平台型媒体转型才能不断提高广电媒体的舆论引导力,在复杂的媒介语境中引导舆论正确方向,维护国家舆论稳定安全。

The development of Internet and new media has taken the human being into the era of ＂Internet Plus＂, which leads to the great change of media context in China. The increase of the public space provides more space for the expression of the public claims, yet it also makes the public opinion multiple and complex and the linear spread of public opinion guided by the radio and television media from the top to the down has not meet the demands of the public opinion guidance at present. It is necessary for the improvement of the public opinion guidance power from the radio and television media to refresh the concept of public opinion guidance, to improve the subject ability, to adjust the trend of new media and to fast transform toward the platform media. Only that does the public opinion guidance have a right direction in the complex context and maintain the safety of public opinion.