地方广电媒体在公共决策报道中舆论主导力的建构

The Dominance Force Construction of Public Opinion in the Reports of Public Policy Decision of Local Radio and Television Media

重点探讨在多元媒体环境中,地方广电媒体如何充分发挥其在公共事务管理中的作用,掌握话语主动权,建构舆论主导力。在明确地方广电媒体角色定位的基础之上,从认知层面分析了公共决策报道的理念,重点阐释了几组需要恰当处理的关系,并进一步从实践操作层面提出思路,以期地方广电媒体建构起相对规范、稳定的舆论引导的常态机制,对地方公共决策形成深层舆论导向。

The paper studies the role of public affairs management that the local radio and television media plays in the situation of multi- media and it is argued that the media should hold the initiative of discourse and construct the dominant force of public opinion. On the basis of the clear definition of its role, the paper cognitively analyze the idea of the public policy decision report, focuses on the interpretation of some relations which need to deal with properly and then puts forward some practical methods in order that the local radio and television media constructs a relatively formal and stable mechanism of normalization for the public opinion guidance and has a deep influence on the local public policy decision.