新常态下文化旅游的生态文明视阈——以毕节市红色旅游为例

On the Ecological Civilization of Cultural Tourism under the New Normal——Take red cultural tourism of in Bijie as an example

文化旅游彰显生态文明理念。文化旅游产业是推动社会经济较快发展、促进生态文明建设的重要举措。毕节要守住发展和生态两条底线,须高效利用自身丰富的民族文化资源和红色文化资源,打造新的经济增长点。毕节文化旅游业近年来虽取得较好的成绩,但文化旅游开发起步晚,特别是红色文化旅游开发严重滞后,应当深入挖掘毕节文化旅游资源,探索通过电商营销、组团发展、引进人才、融合民族文化与红色文化等形式,优化文化旅游资源布局和开发格局,提升红色文化知名度,增加文化旅游经济收入,使文化旅游成为毕节生态文明建设的重要推手。

Cultural tourism manifests the concept of ecological civilization. Cultural tourism industry is an important measure to promote rapid socio-economic development and facilitate ecological civilization construction. Biejie should firmly adhere to two bottom lines, namely development and ecology, in its socio-economic construction, and make efficient use of its rich ethnic and red cultural resources to energetically develop cultural tourism. Though cultural tourism, Bijie has made relatively great achievements in recent years, yet its cultural tourism was developed at a comparatively late stage and its red culture tourism lags behind seriously. Therefore, Bijie should deeply excavate and develop its cultural tourism resources, optimize the overall arrangement and development pattern of its cultural tourism resources through approaches such as e-commerce marketing, group development, introducing talents, integrating ethnic culture and red culture etc., improve the popularity of its red culture, increase economic income created by cultural tourism so as to make cultural tourism an important force that drives the ecological civilization construction of Bijie.