试论广播电视戏曲节目的发展轨迹和传播优势

On the Trajectory and Advantages of the Radio and TV Drama Program

传统戏曲在古代肩负着引领时代潮流、传播各地文化的重要社会功能,是普通百姓到统治阶级窥视社会生活变化的重要途径。这种现象随着大众传媒的到来而逐渐退出历史舞台,广播电视戏曲节目却应运而生。本文分别从电视戏曲和广播戏曲的发展轨迹中找寻传统戏曲的发展空间,从传播手段、传播内容、传播方式、传播效果四个方面解读传统戏曲与广播电视的优势互补,从大众传播的角度力证发展广播电视戏曲节目的必要性。

The traditional opera shouldered social functions of leading the trend of the time and spreading cultures in the ancient times, and it is the important way to peek into the social life among ordinary people and ruling class. The phenomenon gradually withdrew from its historical stage with the arrival of mass media, but the radio and TV drama program became an issue. In this paper, I look for the development space of traditional opera in the trajectory of TV drama and radio drama, interpret complementary advantages of traditional opera and broadcast television from four aspects, they are means of communication, dissemination of content, mode of transmission and communication effects.Then I prove the necessity of developing the radio and TV drama program in terms of mass communication.