影响圈和关注圈的献血行为对献血者的影响

The effect of blood donation behavior from circle of influence and circle of concern to blood donors

目的了解献血者参加无偿献血的原因,比较献血者影响圈和关注圈的献血行为对其参加无偿献血的影响,为无偿献血的招募、宣传工作提供科学参考。方法采用自行设计的问卷,对北京市城区的1 585名献血者进行问卷调查。结果 86.1%的献血者是通过身边的献血者了解无偿献血,其中11.2%的献血者能够参与无偿献血的主要原因是"身边有人参加了无偿献血"。献血者影响圈内朋友参加献血的最多,同时朋友献血对献血者参加献血影响也最大。献血者对影响圈献血行为的知晓情况与献血行为能够影响献血者参加献血之间有统计学意义(P<0.05)。51.4%的献血者认为明星献血对献血宣传有一定效果,但明星献血对献血者参加献血影响最小。结论影响圈比关注圈对献血者的献血行为影响更大。在今后的工作中,我们应该充分发挥影响圈和关注圈的作用,提高招募、宣传的效果,不断扩大无偿献血队伍。

Objective To investigate the motivation for donors to donate blood, and to compare the effect of blood dona- tion behaviors induced by cirole of influence and circle of concern on blood donors, in order to provide references for the re- cruitment and promotion of blood donation. Methods Self-designed questionnaires were used to collect data from 1 585 blood donors in Beijing. Results 86. 1% donors were aware of blood donation from their surrounding influences, and among which, 11.2% of them participated in blood donation due to peer influences. Friends constituted the biggest motivation for blood donation. The awareness of the blood donation behavior inspired by cirole of influenee can promote voluntary blood do- nation behavior. 51.4% of blood donors viewed that celebrities could impart a certain effect on blood donation advocacy, but had minimal impact on their donation behavior. Conclusion Circle of influence endows a greater impact on blood donors than circle of concern. It is important to make full use of circle of influence to improve the effect of reeruitment and promo- tion, in order to expand the blood donation force.