基于微观数据的个人投资决策影响因素的实证分析

Empirical Analysis of the Influence Factors of Individual Investment Decision-making Based on Micro Data

通过用Ordered-Probit模型对1086个样本的回归分析,我们形成了如下认识:第一,金融知识对个人投资决策的影响是十分重要的。第二,年龄、教育和收入中用于投资的比例对所有的金融产品投资决策都有显著的影响,而家庭成员数、是否学过金融知识、是否现在从事金融行业和家庭年收入仅对个别金融产品有影响。在投资决策分析中尤其要关注年龄、教育和收入对个人投资决策选择的影响。

By using Ordered-Probit model regression analysis of 1086 samples,we get some conclusions： First,financial knowledge has a significant influence on personal investment decision-making. Second,age,education and the proportion of the investment of the income significantly influence investment decision choice in all financial products,but the number of family members,learning financial knowledge,now engaged in the financial industry and the household income have an influence only for the individual financial products. Especially,we should focus on age,education and income effects in the investment decision-making analysis.