泉台茶文化创意产业合作分析

Analysis on the Cooperation of Tea Cultural Creative Industry between Qanzhou and Taiwan

论述了茶文化创意产业的具体内涵,分析了泉州与台湾在茶文化创意产业的发展现状及出现的问题,并利用SWOT分析法对泉州茶文化创意产业对台合作的优势、劣势、机遇及威胁进行分析,认为泉台两地具有很好的合作基础,并就此分析结果提出促进泉台茶文化创意产业合作的政策建议。

The paper discussed the concrete connotation of tea cultural creative industry,and then analyzed the present situation existing problems in the development of tea cultural creative industry in Quanzhou and Taiwan.By using the SWOT analysis,the strengths,weaknesses,opportunities and threats of Quanzhou＇s cooperation on tea cultural creative industry with Taiwan were analyzed,and the results showed that there was a good cooperative foundation between Quanzhou and Taiwan.Meanwhile,based on the analysis,the countermeasures and suggestions were put forward to promote the cooperation of tea cultural creative industry between Quanzhou and Taiwan.