摘要
借鉴韩国跆拳道的发展模式,探讨我国武术产业在发展过程中存在的问题,并提出武术品牌运营模式,旨在为促进我国武术的发展提供参考。
By reference of developmental model of Taekwondo in Korea, the paper discusses the existing problems of Chinese Wushu industry in the development process in order to provide some references for promoting the development of Chinese Wushu.
出处
《辽宁体育科技》
2015年第5期35-37,共3页
Liaoning Sport Science and Technology
关键词
武术
品牌
营销
研究
wushu
brand
marketing
research
