摘要
文章从分析微商诞生的背景入手,梳理了微商发展的3个阶段,并利用商务领域的SWOT工具对微商创业进行了优势、劣势、机遇、威胁4方面的分析,最后指出:微商是一种必然趋势。
This article lists the three stages of we-business based on the birth background of it. SWOT is used to analyse the four aspects of we-business：STRENGTHES, WEAKNESSES, OPPORTUNITIES and THREATS. At last, the article concludes that we-business is a trend.
出处
《无线互联科技》
2015年第17期68-69,共2页
Wireless Internet Technology
关键词
微商
创业
SWOT
we-business
start-up entrepreneur
SWOT
