《化工产品市场营销》课程的教学方法探讨

Discussion on Teaching Methods of Chemical Products Marketing

针对材料科学与工程学院学生的特点,在化工产品市场营销课堂教学中,教师要注意精心设计教学内容,结合化工行业的发展现状,突出教学重点;选取与时俱进的教学案例;积极利用多媒体技术及情景模拟教学法,使抽象的理论知识转化为生动、鲜活的画面,提高学生的学习兴趣;注重教师师资队伍建设,邀请成功的营销人士亲临课堂为学生们进行实例讲解,进一步完善理论结合实践的教学模式。

According to the features of students majored in materials science and engineering,in the teaching of chemical products marketing,the teachers should pay attention to the teaching content,highlight the teaching emphasis,and select the teaching cases with the times. How to make use of the multimedia technology and scene simulation teaching method to enrich course content and teaching method to improve the students＇ interest was presented.