江苏传统手工艺市场现状及对策研究

STUDY ON CURRENT SITUATION AND COUNTERMEASURES OF JIANGSU TRADITIONAL HANDICRAFT MARKET

本文研究江苏省具有地域特色的传统手工艺现状,从设计创新和产业化角度提出对策,从理论上剖析手工艺产业生存和拓展的空间。江苏传统手工艺产业应借助国家大力发展创意产业的契机,建立手工艺人培养机制,融入高新技术,促进手工艺和其他相关产业的融合发展,形成产业集聚,实行品牌发展战略,使江苏传统手工艺成为推动江苏经济发展强大力量。

This paper probes into the current situation of the traditional handicraft with regional characteristics in Jiangsu Province and offers countermeasures from the perspective of design innovation and industrialization and gives a theoretical analysis of the survival and expansion of traditional handicraft as well. Jiangsu traditional handicraft industry shall take the opportunity of rigorous development of creative industry in our China establish cultivation mechanism of handicraftsman with the use of high and new technology to foster integrative development of the handicraft industry with other industries so as to form industrial concentration. Besides, the brand development strategy shall be exercised together with the foresaid measures to make Jiangsu traditional handicraft industry become a strong driving force boosting economic growth of Jiangsu Province.