摘要
中国传统的凤形象一直是权贵的象征,甚至在封建时代晚期被皇权阶级所霸占,但是正因为这种皇权的专断使用塑就了凤图腾文化的传承与发展。文章以凤图腾文化为研究出发点,探究其传播价值,并且探讨其在当代平面设计中的创新发展。
Chinese traditional phoenix image has been a symbol of the rich and powerful, even in the late feudal era it had been occupied by imperial class, but precisely because of this arbitrary use of imperial power, this shaped on the inheritance and development of Phoenix Totem Culture. Taking Phoenix totem culture as a starting point, the article explores the value of its spread, and explores the innovation and development in contemporary graphic design.
出处
《设计》
2015年第21期150-151,共2页
Design
关键词
凤图腾
平面广告
创新发展
Phoenix totem Print ads Innovation and development
