大湘西旅游产业一体化品牌建设研究

On the Brand Construction of Tourism Industry Integration of Great Western Hunan

旅游业是大湘西的支柱产业,大湘西旅游产业一体化品牌建设既促进该区域旅游产业结构升级优化,又带动当地的经济发展。在探讨大湘西旅游产业一体化必要性基础上,分析了旅游品牌核心价值构成要素,构建了大湘西旅游产业一体化品牌建设模型,提出了大湘西旅游产业一体化品牌建设差异化、市场化和创意战略及对策。

Tourism is a pillar industry of Great Western Hunan, the construction of tourism industry integration trademark of Great Western Hunan promotes the optimization and upgrading of the regional tourism industrial structure and drives the local economic development. Based on analyzing the necessity of tourism industry integration of Great Western Hunan, this paper analyzes the composition factors of tourism brand core value, builds the brand construction model of tourism industry integration of Great Western Hunan, puts forward the creative strategies and countermeasures of tourism industry integration and brand differentiation and marketization of Great Western Hunan.