淘品牌后路

Taobao stars no longer

作为依托淘宝商城起来的第一代淘品牌，韩都衣舍和菌曼必须找到持续发展的道路。

Both Hstyle and INMAN started out as small virtual clothing stores on Taobao.However,with the rise of Taobao as a platform these two brands rose as well.However,not all Taobao brands have fared as well.In the past five years many of these stores have suffered from numerous setbacks.In just the past three years alone,former Taobao stars such as MBaobao,Greenbox.Arboreal have all fallen from their former glory.As more and more traditional brands enter the e-commerce market,these brands have been able to make use of their online and offline retail platforms to encroach on the territory of Taobao stores.So what does Hstyle and INMAN have to do to not meet the same fate?