摘要
多元化并没有给两面针带来其所期望的大展神威，反而使其逐渐舍弃主业。从2007年开始，年营业收入下降到1．78亿元，并且成趋势性下降，直至2014年，牙膏业务的销售收入1．06亿元，只有巅峰时期的四分之一，被其他品牌远远抛在后面。如今，多元化战略已布下了一堆难兄难弟相互拖累的格局。
Instead of bringing expected prosperity for Liangmianzhen, dynamic development leads the company astray. Since 2007, the annual operating revenue decreased to 178 million and kept going down. In 2014, the revenue from toothpaste was 106 million yuan, one fourth of the top period, and far behind other brands. Till now, the dynamic strategy led to the pattern of different products dragging each other.
出处
《经理人》
2015年第11期60-63,20,共4页
Manager
