新媒体环境对高校思想政治教育的影响

The Influence of New Media Environment of Ideological Education and Countermeasures

高校思想政治教育作为对大学生开展德育教育和政策教育的主要手段非但离不开社会传媒环境,反而受其影响明显,特别是在进入新媒体环境后,与传统媒体环境相比思政教育工作面临着一些新的挑战和困惑,这成为新时期影响思政教育有效开展的主要因素。认真研究这些新的情况,总结出新媒体环境下提高思政教育的途径和方法,对于深化思政教育改革,不断提升思政教育的时效性和针对性无疑具有重要的意义。

As the main means of the development of the college moral education and the policy education, the ideological and political education is not separated from the social media envi- ronment, but influenced obviously. Especially in the new media environment, the ideological and political education is facing some new challenges and confusions in comparison with the traditional media environment. This point has become the main factor that influences the effective development of ideological and political education in the new period. By studying the new situation seriously and summing up the ways and methods of improving the ideological and political education under the new media environment, it undoubtedly has an important significance, not only for the deepening reformation but for the continuously improvement of the timeliness and pertinence of the ideological and political education.