论中国电视剧创意产业背景下剧本的项目研发

On the Project Research and Development of China TV Play under the Background of the Creative Industries

创意产业背景下,电视剧制作不能再延续传统的"前店后厂"的作坊式生产,要进行"产品研发式"的生产转型。作为电视剧产业上游部分的剧本创作,是项目研发的核心。电视剧剧本项目研发,包括研发团队的建设与内容创意的拓展两大方面。剧本项目研发的最终目的是为了开拓优秀的剧本资源,培育成熟的剧本市场,优化中国电视剧创意产业链。

in the creative industry background, the television production can＇t continue the traditional the production of mill of ＂front shop, back factory＂. It wants to undertake the production transformation of ＂product research and development＂. Television industry upstream part of the script is the core of the project research and development.TV drama project research includes the two aspects of research and development team construction and content of the creative development. The final purpose is to expand the excellent resource script, cultivate mature market script, and optimize Chinese television drama creative industry chain.