框架理论下重庆三所高校官方微信的内容分析

Content analysis of official WeChat of three universities in Chongqing under framework theory

随着新的媒介技术的渗透,微信已经成为大学校园里首要的移动社交工具和传递各种信息的重要平台,重庆本科高校相继开通了官方微信。本文通过对重庆本科高校官方微信的文本内容分析,力求在框架理论的结构视野下探索高校官方微信内容传播的有效策略。

With the penetration of new media technology,We Chat has become the important mobile social tool and the information transmitting platform in university campus. The openings of official We Chat of universities in Chongqing have been springing up. Based on the content analysis of the official We Chat of three universities in Chongqing,in the perspective of framework theory,this paper tries to explore effective strategies to promote the spread of official We Chat content.