基于公平关切的逆向供应链定价策略研究

A Study on Pricing Strategy of Reverse Supply Chain Based on Fairness Concerns

文章将公平关切行为引入由一个制造商和一个回收商构成的逆向供应链系统中,分别研究了回收商公平关切和制造商公平关切时,对于制造商及回收商的回收价格、制造商利润、回收商利润及整个供应链效用的影响情况。研究表明:当回收商公平关切时,将造成制造商利益受损,回收商获得更多的渠道利益,但不影响整个供应链系统的整体利益;当制造商公平关切时,使制造商的利益得到提高,回收商利益受损,并降低了整个供应链系统的利益;制造商对于公平关切程度比回收商更敏感,应尽可能减少公平关切对制造商的影响。

The paper introduces the behavior of fairness concerns into the reverse supply chain system,which includes a manufacturer and a recycler. The paper studies the impact of both recyclers’fairness concerns and manufacturers’fairness concerns on manufacturers,recyclers recycling prices,manufacturers profits,recyclers profits and the entire supply chain utility respectively. The study shows that：When considering recyclers’fairness concerns,it results in jeopardizing the interests of manufacturers,recyclers gain more channels of interests,but will not affect the overall interests of the entire supply chain system. When considering manufacturers’fairness concerns,it makes the interests of manufacturers improve,causes recyclers interests damaged,and reduces the interests of the whole supply chain system. Manufacturers are more sensitive to the degree of fairness concerns than recyclers,therefore the impact of fairness concerns on manufacturers should be reduced as much as possible.