摘要
目的从中国民间独特的视觉传达系统"天地君亲师"牌位中文字笔画减少的现象出发,将"容错性"概念引入视觉传达系统设计。方法以符号学为方法论指导,分析文字符号在视觉传达系统中的因"意"变"形"现象以及在不同文化语境中文字"容错性"的应用造成的不同识读效果。结论汉字独特的造字体系不但是中华文化一脉相承的基础,也是现代视觉传达设计可以借鉴的思维方式。
Beginning with the decreasing strokes of the Chinese characters in the memorial tablet of "Heaven, Earth, Emperor, Parent and Teacher", a unique folk visual communication system in China, the concept of "fault tolerance" is introduced into the design of visual communication system. Under the methodological guidance of semiology, it analyzes the letter symbols' "pattern" changing according to "meaning" in the visual communication system.The particular formation system of Chinese characters is not only the basis on which Chinese culture sees a millennium inhabitation in one continuous line, but also a way of thinking to be imitated in the modern visual communication design.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第22期47-50,共4页
Packaging Engineering
关键词
视觉传达
文字
符号
容错性
天地君亲师
visual communication
letter
symbol
fault tolerance
"Heaven, Earth, Monarch, Parent and Teacher"