微信平台上微分享图文消息的视觉整合研究

The Graphic Message of Micro Share on the Platform of Wechat Visual Integration of Research

目的研究微信平台上微分享图文消息的视觉整合方法。方法列举了当前常见的微分享图文消息版面设计,从版式、色彩、图像、视觉效果以及影响力等方面进行解析,分析了不同版面效果的优缺点,以及如何对其改进,从而达到更好的视觉效果,增加点击率及转发率。结论使用3种方法,即视觉构成要素的整合,以色彩影响用户的感知,图像的最优化处理,来对微分享图文消息的版面进行优化整合设计;论述了未来图文消息版面设计的3种发展趋势,即充分利用视觉流程的导向性,多媒体元素的融入,以交互取代只读。

To investigate the innovative application of trinity structure of art in the design of elderly outdoor facilities. Considering the characteristics and needs of the elderly, it analysed the design cases of elderly outdoor facilities from the per- spective of the trinity structure of art proposed by Zong baihua, and explored the integration of trinity structure of art into the design of elderly outdoor facilities.The application of trinity structure of art into the design of elderly outdoor facilities can improve their humanization and emotion level, and provide deep ideas to facility design.