论网络文学的消费性特征

On The Consuming Characteristics of Network Literature

随着我国消费文化和网络文学的不断发展,网络文学受到消费文化的影响也越来越明显,并表现出与传统文学不同的消费性特征:网络文学的受众变得大众化、内容趋于平面化、运营越来越商业化。通过对网络小说消费性特征的分析,加深人们对网络文学特性的认识和理解,分清其利弊,并促进网络文学的健康发展。

With the continuous development of China＇ s consumer culture and network literature, network literature influenced by consumer culture has become increasingly evident, and exhibits the different consumer features from traditional literature ： audience, of network literature becomes popular; the content of its tends to planari zation and its operation becomes commercialized increasingly. The paper analyses the consumption characteristics of network novels, to help people further understand network literature＇ s characteristics and distinguish their advantages and disadvantages, and promote the healthy development of network literature.