高速公路BOT项目价值网组织结构模型构建

The Construction Of Highway BOT Project Value Network Structure Model

结合价值链理论和社会网络分析法(SNA)从项目实施的角度构建了以"项目公司"为核心点的价值网团队和团队角色定位矩阵,并对团队成员进行了相应的角色定位;通过将各参与方的竞争战略扩展到战略联盟,对各参与方的价值链进行整合,构建了高速公路BOT项目价值网组织结构模型.

In combination of value chain theory and Social Network Analysis（ SNA）,from the perspective of project implementation,the value network team and the positioning of the team roles are constructed and centered by ＂ Project Company＂. Furthermore,the matching roles of the team members are pointed. Besides,by extending the competitive strategies of participants to strategic alliances and by integrating their value chains,a value net structural model of highway BOT project is constructed.