数字时代教育出版发展战略与趋势

Strategies and Trends of the Development of Education Publishing in the Digital Era

探讨在数字时代背景下,教育模式的新方式和新特点,特别是在线教育带来的深刻革命;阐述出版业的本质使命和在数字时代面临的挑战;提出出版业必须从思想观念、生产方式、经营模式到管理方式、人才结构、版权开发与保护等各方面进行全面调整和转型升级;并对未来教育出版市场和格局作预期和展望。

This paper discusses the new ways and new features of education mode in the digital era, especially the profound revolution brought by online education, expounds the essential mission of publishing industry and the challenge in the digital age. Besides, it puts forward that the publishing industry should be adjusted and upgraded in various aspects, such as idea, mode of production, business model, management mode, talent structure, copyright exploition and protection; and expects and looks forward to the education publishing market and pattern in future.