移动互联网营销模式下国外出版发行业经营管理研究

Research on the Management of Foreign Publishing and Distribution Industry in the Mobile Internet Marketing Model

随着移动互联网时代的来临,国外越来越多的出版企业调整经营管理方式去适应新时期的发展需要。本文从介绍国外出版发行业的现状入手,结合当下国外出版业经营管理的特点,包括综合化服务的传统出版商、多元化的盈利模式、创新化的出版形式、科学化的内部管理、信息化的管理手段等,分析国外出版发行业的发展趋势,最后得出总结。

With the advent of the mobile Internet era, more and more foreign publishing companies adjust management methods to meet the needs of the new era. This article describes the current situation of foreign publishing industry first, and combines with the operational characteristics of current foreign publishing industry, including integrated service of traditional publishers, diversified profit model, innovative publishing forms, scientific internal management, information management ways, etc, and analyzes development trends of foreign publishing industry, and draw a conclusion.