基于商业模式理论的科技服务超市发展策略研究

The Research on Development Countermeasure of the Science and Technology Service Supermarket Based on Business Mode

科技服务超市是现代服务业发展过程中产生的一种新型经营模式，科技服务超市建设有利于集聚科技服务资源，减少服务交易成本，提高服务机构竞争力。目前，江苏省、武汉市和广东省等省市在科技服务超市建设实践方面积累形成了不同的发展模式。本文利用商业模式五要素分析框架，即客户定位、价值主张、价值链、动态能力和收支平衡模型，对科技服务超市的运营进行分析，并对政府管理部门推进科技服务超市的建设提出政策建议。

Science and Technology Service Supermarket is a new business model that generates during the development of modern service industry.The construction of Science and Technology Service Supermarket helps gather resources,reduce service costs and improve the competitiveness of service providers.At present,Jiangsu Province,Wuhan City,Guangdong Province and other provinces have formed different development models in the practice of constructing Science and Technology Service Supermarket.In this paper,we use the five elements of business model framework,i,e, customer orientatian,value proposition,value chain,dynamic capability and balance model to analyze the operations of Science and Technology Service Supermarket,and make policy recommendations for government departments to promote the construction of Science and Technology Service Supermarket.