环境友好型农业技术的农户采纳及其影响因素——基于农业技术传播的系统性分析

Influencing Factors about Farmers' Adoption of Environmental Friendly Agricultural Technology——A Systematic Analysis Based on Agricultural Technology Spreading

将农业技术推广与农户采纳作为一个系统,全面分析了系统中涉及的主要要素以及要素的类型,如技术供给者、技术接受者、技术类型、技术传播与反馈、以及环境要素,并提出影响农户采纳环境友好型技术的因素以及5个方面共15个研究假设,以此作为实证研究的基础,旨在能进一步系统化地提出促进农户采纳环境友好型技术的策略。

The study gave a comprehensive analysis of the agricuhural technology promotion and farmers＇ adoption system and the main ele- ments of the system such as technology provider, receiver, type of technology, communication technology and feedback mechanism, and envi- ronmental factors, and then put forward five aspects of a total of 15 research hypothesis as a basis for empirical research which influence farm- ers＇ adoption of environmental friendly technologies, so as to put forward strategy to promote farmers＇ adoption of environmental friendly tech- nologies.