广西区域旅游竞争力指标体系构建与实证研究

Construction and application of regional tourism competitive ability evaluation system in Guangxi

参考现有区域旅游竞争力评价指标体系,结合广西区情选择出核心指标,采用德尔菲法与模糊层次分析法构建了包含4个二级指标、24个三级指标的区域旅游竞争力评价指标体系,对广西区域旅游竞争力进行了实证研究。分析结果表明:广西区域旅游竞争力水平仍低于全国平均水平,但旅游业绩竞争力具有相对优势,旅游资源与产品开发、旅游设施及人力资源竞争力处于波动上升趋势。因此,对区域发展来说,应加大旅游资源与产品开发力度,联动区域旅游发展;继续重视旅游服务基础设施建设;健全管理体制,提升旅游服务质量仍是广西区域竞争力提升的方向。

By Delphi method and Fuzzy Analytical Hierarchy Process （ FAHP ） , based on the related docu-ments, an evaluation system for Guangxi tourism competitive ability is constructed , and empirical research is completed.Obviously Guangxi tourism competition is lower than the medium level in China.Among the 4 sec-ond-level indices, the competition of tourism performance is relatively better.At the same time, the competitive ability of tourism resource and development, tourism facilities and human resources are increasing.Suggestions are provided for regional development to speed up the development of resource, product and region cooperation, to perfect administrative system, service quality and service facilities.