摘要
基于当前我国高速铁路的迅速发展及快递业务量的高速增长,对我国高铁快递的发展环境进行SWOT分析,并运用AHP方法将分析结果进行量化,进而建立SWOT-AHP模型,对该业务发展战略进行科学定位。模型研究结果显示:高铁快运业务发展应选择机会型开拓战略。文中最后提出对策与建议。
Based on the rapid development and continued grow th of our business volume in the current high‐speed railway ,analysis the development of high speed rail express in SWOT ,and uses the AHP method to quantify the results of the analysis ,then establishes the model in order to carry out scientific orientation of the business development strategy .Model results show ：the development of high‐speed railway express business should choose to develop opportunistic strategy . Finally , put forward countermeasures and suggestions .
出处
《交通科技与经济》
2015年第5期47-51,共5页
Technology & Economy in Areas of Communications
关键词
高铁快运
战略分析
AHP方法
定位
high speed rail express
strategic analysis
A HP method
location
