基于商业综合体的经济性停车场相关问题研究

Exploration on the Problem of Parking Economy in the Urban Shopping Mall

商业综合体是多个功能不同的建筑空间组合,优越性在于集约土地、缩短距离,提高娱乐、休憩及工作的效率,重在"体验式"消费,它是城市的品牌、生活方式的标志。以往其经济活力大多考虑区位与商业功能,忽视停车场经济作用。已有案例证明,将停车场设计与综合体经济增长点有机结合,"人性化"停车增加"体验式"内涵,将刺激顾客消费、提高吸引力,人性化、特色化的停车场将带来更多的经济利益。

Shopping Mall which possesses the multiple functions is the architectural group of the different composition space .It is the intensive land and shorten the transport distance that its rationality lies in ,as well as improving entertainment , leisure , work efficiency . Shopping Mall is consumed with adopting experiential form ,pull use a sale .It is city brand ,w hich is a symbol of urban life style .In the past ,it is the very important for the location value of the urban and the positioning of urban complex in the restriction it＇s economic activity of the elements ,ignoring the economic role of the parking .It also helps to enhance the attracting and stimulate consumption that the ways is been proved to combine commercial operation management and parking lot in the urban complex by means of personalised parking service and increasing experiential connotation for the consumer ,that is ,parking lot would bring more economic benefits for commercial complexes whose is reasonable design ,good operational strategy ,the parasitic format ,human nature and unique feature .