马基雅维里《君主论》的政治传播思想评析

Machiavelli's Political Communication Ideas in The Prince

马基雅维里《君主论》的政治传播思想主要包含领导者政治形象建构与政治信息调控两类。领导者政治形象建构方面,马基雅维里强调君主的内在品德修养与外在形象分离,君主在公共场合要善于伪装;在政治信息调控方面,强调武力配合宣传、以我为主纳谏等。前者在今天仍可借鉴,后者为集权主义传播观源头,应当批判。

Machiavelli＇ s political communication thought in The Prince contains two types ： leader＇ s political image construction and political information regulation. In the aspect of leader＇ s political image construction, Machiavelli emphasizes acteristic in publi the separation of monarch c. In terms of political info what he wants to do, etc. The former is still which should be criticized. inner moral accomplishment and external image,and disguises his characteristic in public. In terms of political information regulation, Machiavelli emphasizes propaganda with force,to do what he wants to do, etc. The former is still worth hearing till today,and the later is the source of authoritarianism, which should be criticized.