分割社会:互联网时代的媒介场域研究

Segmenting Society: Research on Media Fields in the Internet Age

随着互联网的不断发展,各类媒介形态涌现,通过细分市场,成为"子媒介场域"。"场域""资本""惯习"三个概念及其关系构成了场域理论的基本框架。媒介场域具有关系性、相对自主性和争夺性的一般特征,也具有中介性、低自主性和场效应的特殊性。互联网时代的媒介场域体现出细分化和专业化的趋势,但也存在边际效益递减、结构洞增多、社会分裂、群体极化等问题。相应地,我们要把握好细分度,发展"中媒介场域";发展弱关系,打通结构洞;发展"主惯习",引领"子惯习";加强场域间对话,实现群体智慧,从而使媒介场域更加稳定,增进社会整合。

With the continuous development of the intemet, all kinds of media forms are developing quickly, which segments market to establish their own ＂sub - media fields＂. Three concepts, field, capital, habitus and their relations compose the basic frame of field theory. Media fields have the characters of relational, relative autonomous and competitive, and have the particularity of mediate,low autonomous and field effect. Media fields in internet age reflect the trend of segmentalization and professionalization, with the problems of diminishing marginal benefit, increasing structural holes, social division and group polarization. Accordingly, we should hold the segmenting degree, develop sub - media field, develop weak ties, break structural holes, develop main habitus, lead sub habitus, strengthen the conversation between field, realize group intelligence, and then make the media field stabler, promoting social integration.