美国政府社交媒体研究——以美国联邦政府总务管理局的政府社交媒体应用体系为例

United States GovernmentSocial MediaResearch:Taking the Government Social Media Application System of U.S.General Services Administrationfor Example

文章通过对美国联邦总务管理局的社交媒体系统进行案例研究,试图梳理美国政府社交媒体的功能、作用与应用体系,并得出政府社交媒体是一种正在形成的新型电子政务平台这一结论,为国内后续研究与实践奠定基础。

By studying both the social media system in the U.S. General Services Administration and relative a- cademic publications, the research tries to understand the strategy and functions of social media in American govern- ments. Finally, the research draws the conclusion that the governmental social media is being used as an emerging E- government platform.