新媒体话语中的安徽旅游国际形象:基于语料库的批评话语分析

International Travelling Image of Anhui in New Media Discourse Based on Corpus of Critical Discourse Analysis

以英文版安徽人民政府网站旅游专栏和安徽省旅游局网站文本为语料,自建小型专用语料库,以系统功能语言学为理论框架,采用批评话语分析方法,以高频词及其索引行、词簇为研究路径,探究新媒体话语中的安徽旅游国际形象。研究发现,通过使用高频词和词簇,文本构建了"山清水秀、历史悠长"的安徽旅游国际形象,凸显了黄山的旅游名片地位,并提供了详细的交通、食宿等旅游配套服务信息;也存在一些问题,比如旅游资源个性化介绍不突出,文本的时效性不强,文化人文气息尚显单薄等;可采用的改进措施包括利用新媒体进行受众分析,并采用多样化和多模态化模式进行旅游推介;推介资源应与时俱进并凸显安徽区域特色。

It investigated the international travelling image of Anhui based on the small-scale specilized corpus from the perspective of critical discourse analysis,applying the data from the websites of Anhui government and Anhui Tourism Bureau.After examing frequent words,concordance and clusters,the results showed that international traveling image is constructed as picturesque scenery and long history,highlighting typical scenery of Huangshan Mount and offering detailed service information such as transportation and accommodation,though certain problems were found such as weak introduction on individuation of traveling sources,lack timeliness and thinness in culture and humanity.Improvements can be made through needs analysis of foreigners by new media,promotion of travelling resources by multi-modal and various modes with no limitation to words,and Anhui unique features are expected to display in travelling resources.