老字号特色商业街发展研究

Development of Characteristic Commercial Street with Time-honored Brand

以老字号品牌为研究视角,结合它在当今高速发展的经济社会中的发展情况,并对其聚集价值——特色商业街进行分析,进而提出通过区位选择、店面装潢、进行传统技艺展示及竞赛活动、创办老字号学习坊和打造特色商业街共享平台等措施,来打造老字号特色商业街以实现老字号的聚集发展。

Taking Time-honored Brand as research perspective,it combined with the development in today's rapid development of economic and social development in the situation,and the agglomeration value was analyzed of the China Time-honored Brand-the characteristics of commercial street. It proposed the location selection,store decoration,traditional skills to show the competition activities,building the old learning area and creating a unique business street sharing platform in building the old and famous commercial street to achieve the gathering of the development of China Time-honored Brand.