摘要
The survival and development of enterprises cannot be separated from the institutional environment. The social organization in the learning of new institutionalism paradigm based on, its legitimacy perspective through the method of empirical research to explore the institutional pressures on the enterprise internal control mechanism of the effect of the reaction strategy. Study found that: enterprises face greater institution pressures, enterprises in the strategic choice tend to obey; enterprise resources and ability in the relationship between the two play regulatory role, including resource market negative to adjust, and institutional resources produced positive moderating effect.