服务性企业员工品牌破坏行为的成因与管理

The Cause And Management Of Service Enterprise Employees' Brand Failure Behavior

随着服务业竞争日益激烈,品牌成为企业取得竞争优势的关键。作为服务的操作者和品牌的宣传者,员工在企业成功品牌的构建中起着重要的作用。但是,有的一线员工对品牌带来的破坏行为将给企业带来不可估量的损失,本文对此分析原因和治理办法。

with the increasingly fierce competition in the service industry, the brand has become the key to gain the competitive advantage of the enterprise. As the operator of the service and the brand of the propaganda, employees in the enterprise to build a successful brand plays an important role. However, some front-line em- ployees to the damage caused by the brand will bring immeasurable loss, this article analyzes the causes and management methods.