近年我国网络消费行为影响因素研究综述

A Summary Of The Research On The Influence Factors Of Network Consumption Behavior In China In Recent Years

随着网络的普及,网络购物走入人们的生活,渐渐成为消费中必不可少的一部分。目前我国网络消费呈现出蓬勃发展的趋势,深入分析和研究影响不同网络消费者各种消费心理和消费行为的各种因素,对揭示网络消费行为规律,具有非常重要的现实意义。根据大量文献,针对我国网络消费者的消费情况,将其影响因素划分为个人因素,环境因素和产品因素三大类。目前我国网络消费行为研究起步较晚,尚存在着一些问题,未来研究内容将更为系统化、深入化。

with the popularization of the network, the network shopping into people＇s life, gradually become an essential part of. At present, China＇s network consumption presents a booming trend, in-depth analysis and Research on various factors affecting consumer psychology and consumer behavior of different network consumers, the consumer behavior of the network to reveal the law, has a very important practical significance. According to a large number of documents, according to the consumption of online consumers in China, the influence factors are divided into three categories： personal factors, environmental factors and product factors. At present, China＇s network consumption behavior research started late, there are still some problems, the future research content will be more systematic, in-depth.