新媒体背景下当代平面设计的发展探究

The Research on the Development of Contemporary Graphic Design under the New Media Back^ound

在新媒体的不断冲击下,传统平面设计并未走向终结,而是在新的挑战与机遇下展现出更多新特征,相比传统平面设计,当今的平面设计不可谓不新。文章基于此,以新媒体为背景,探讨平面设计的发展之＂新＂,同时结合未来媒体发展的动向,探究未来平面设计的拓展与延伸,为新一代平面设计师的创作提供一定的理论指导。

Under the continuous impact of the new media, traditional graphic design did not come to an end, but in the new challenges and opportunities to show more new features. Compared to traditional graphic design, graphic design today is quite new.Based on this, with the new media, the paper discusses the development of the graphic design of the ＂new＂, combined with future media development trends, explores future expansion and extension of the plane designed ,to provide theoretical guidance for the creation of a new generation of graphic designers.