包装插画设计中的人性理念运用体现

The Embodiment of Human Nature in the Design of Packaging Illustration

从艺术鉴赏的视角对我国当前市场内所充斥的包装插画予以评鉴,可以发现商业包装插画设计呈现出强烈的粗滥化局面,诸多商业包装插画设计中一味的关注对商品形象凸显,而生硬的将插画同产品关联,进而造成包装插画应有的人文内涵传递功能降低,包装产品受众意识薄弱,使得消费者难以对其设计意图进行全面的理解认同,最终导致插画设计诉求同视觉传达基本理念产生了根本上的偏颇。因此在新形势下,如何解决这一现状问题,促使包装插画设计过程中更好的倾注浓郁的人性理念,在保障产品营销的同时,达到助推包装设计发展的目的,成为当前视觉传达艺术体系发展中一项亟待深入优化的现实问题。

From the Angle of art appreciation to our country is in the current market packaging illustration of evaluation, we can find that commercial packaging illustration design showing a strong rough and abusive situation. A lot of commercial packaging illustration design only focus on the image of the product, and hard to associate with the product, And then weaken the function of the human connotation of packaging illustration. Packaging products audience consciousness weak, makes it hard for consumers to its design intent to conduct a comprehensive understanding of identity, eventually led to the illustration design basic idea with visual communication produced a fundamental bias. Therefore under the new situation, how to solve this problem, make packaging illustration design process better pour into rich humanity idea, at the same time of security product marketing, to boost the development of packaging design, the current visual communication art system development one needs to be further optimized practical problems.