摘要
近年来,低成本制作的电影占到我国电影生产总数的85%,占主导地位,呈现出蓬勃发展的态势。然而低成本电影虽是主流发展模式,但并不具备主导地位,在以国产大片,诸多进口大片,为主的消费模式中,低成本电影的市场认可度并不高。文章以类型片、电影营销、市场分析、创作隐忧等角度分析低成本电影的发展所遇到瓶颈,了解我国电影文化及市场现状提出一些对低成本电影发展有利的建议。
In recent years, the production of low cost films accounted for 85% of the total number of films, showing a booming trend, although the film is the mainstream development mode, it does not have a dominant position. For the main mode of consumption, among the domestic blockbusters and imported blockbusters, low cost movie market acceptance is not high. This article from multi-angle such as film type, film marketing, market analysis, creating worries analysis the encountered bottleneck during the development of low cost films, understand China＇s film culture and market status, also put forward some beneficial suggests to low-cost films development.
关键词
突围
剧本医生
本土化
成本控制
breakout
script doctor
localization
cost control
