社会分层视角下中小城市新市民体育锻炼与消费特征分析

Features of Physical Exercise and Sports Consumption by New Citizens in Small and Medium-sized Cities from the Perspective of Social Stratification

社会分层已作为一个重要的自变量被纳入到体育锻炼与体育消费研究中。运用文献资料研究、问卷调查、数理统计、逻辑分析等研究方法,以社会分层为视角,对中小城市不同阶层新市民人群体育锻炼与消费特征进行分析。结果表明,中小城市新市民社会阶层等级与体育锻炼的价值取向、设施环境总体呈正相关关系,且不同阶层在各维度存在不同程度显著性差异;中上层和中下层体育锻炼的参与程度整体略高;各阶层体育锻炼的参与方式以个人形式为主,并在其他参与方式上存在阶层性差异;不同阶层在体育消费意愿、水平和内容上存在不同程度的显著性差异,相比较而言,中上层具有明显的引领示范之势。根据上述研究提出了相应的建议。

Social stratification has been introduced as an important independent variable into the research on physical exercise and sports consumption .By means of literature review ,question‐naire ,mathematical statistics and logical analysis ,this paper investigates the features of physi‐cal exercise and sports consumption by new citizens in small and medium‐sized cities from the perspective of social stratification .The result shows that the social ranks of the new citizens are positively correlated with their value orientation and facilities ,and there are varied signifi‐cant differences between different ranks at different dimensions ;a slightly higher level of par‐ticipation is displayed in the upper‐mid and lower‐mid classes ;individual participation is domi‐nant at all social levels ,but other ways of participation vary at different levels ;noticeable differences of various degrees are reflected in the willingness ,level and content of sports con‐sumption by different ranks ,and comparatively the mid‐class and upper class are taking the ex‐emplary lead evidently .Finally ,corresponding proposals are suggested .