谈论播音员主持人应具备的社会责任感

On the Sense of Social Responsibility Announcers and Hosts should Possess

播音员与主持人是媒体的代言人,他们是一个栏目、一个频道的代表,同时也代表着媒体的形象。播音员与主持人属于媒体公众人物,必须要具备强大的社会责任感。播音员与主持人只有具备强烈的社会责任感才能对社会做出自己的贡献。播音员和主持人是党和政府的"喉舌",担任着媒介传播的重要任务与责任,他们的举动言行都会产生广泛的影响。鉴于播音员与主持人工作的特殊性质,强烈的社会责任感就显得极其重要。具有强烈社会责任感的播音员与主持人能够自觉强化自身的政治、文化与专业知识,调整自己的得失心态,正确对待自身的优缺点。只有具有强烈社会责任感的播音员与主持人才是真正合格的、优秀的媒介传播者,才能真正做到一心一意为人民服务。

Announcers and hosts, as the spokespeople of media, not only act as the representatives of a program and a channel, but also represent the image of the media. Therefore, announcers and hosts are public media figures who must possess a strong sense of social responsibility. Only with a strong sense of social responsibility can announcers and hosts make great contributions to the society. Announcers and hosts, as the ＂mouthpieces＂ of the Party and government, shoulder the important task of media spread, so their words and deeds will exert wide influence. In view of the particularity of announcers and hosts＇ work, a strong sense of social responsibility is extremely important. Announcers and hosts with a strong sense of social responsibility can autonomously enhance their own political, cultural and professional knowledge learning, and adjust their attitudes towards gain and loss, thereby they can properly treat their advantages and disadvantages. Only announcers and hosts with a strong sense of social responsibility can be judged as qualified and excellent media communicators who can truly serve the people heart and soul.