“指尖互动时代”大学生思想政治教育的载体创新——以微信为例

Carrier Innovation of College Students' Ideological and Political Education in the Fingertip Interaction Era——Taking Wechat as an Example

随着4G网络和智能移动终端技术的日益成熟,网络新兴媒体发展迅速。微信作为一种新的网络传播媒介,对当代大学生的行为习惯、思想信念、学习生活等各方面都带来了巨大的冲击,也推动着"指尖互动时代"的到来,这给大学生思想政治教育工作的教育模式、教学规范等都带来了极大的挑战。在"指尖互动时代"大前提下,高校大学生的思想政治教育工作唯有走入"微生活"、建构"微模式"、增强"微效应",走大学生思想政治教育载体创新之路,才能够走近大学生、满足大学生的需要,思政教学工作的质量与效率才能得到有效的提高。

With the amazing development of 4G network and intelligent mobile terminals, the newly emerged network media have developed rapidly. As a kind of new network transmission media, weehat has exerted huge impulsion over all the aspects to the contemporary college students such as the behaviors and habits, thoughts and beliefs, study and life, etc. It has promoted the arrival of ＂ the fingertip interaction era＂ Meanwhile, great challenges to the education mode and teaching specifications of the ideological and political education of the college students have been brought. In addition, under the grand premise of ＂fingertip interaction era＂, only the ideological and political education of the college students gets into contact with ＂wechat life＂, builds ＂wechat mode＂, enhances ＂wechat effects＂ and innovates carrier, can the ideological and political education of the college students approach the college students closely and meet their needs. At the same time, the quality and efficiency of the ideological and political teaching can be effectively improved.