能力约束下考虑替代行为的网络零售商在线时隙定价管理

Pricing Management of Time Slot Considering the Substitutive Behaviors under Constrained Capacity for Internet retailing

以网络零售商期望收益最大化为目标,根据客户在线时隙选择随机性的特点,讨论了B2C环境下客户在网络零售商时隙配送能力不足时基于Logit选择模型(MNL)的多时隙单次替代选择问题。对建立的模型应用威布尔主观价值分布需求函数实行了模拟分析和讨论,得出了考虑替代行为和不同影响因素下的时隙定价策略以及一系列比较有意义的性质和管理原则。

In B2 C,in order to gain maximum expected profit,under the randomness of the customers＇ choice behaviors and shortness of capacity for time slots,based on the Logit choice model（MNL）,the multi-time slots with single substitution problem is discussed.The model which applies Weibull reservation price demand function is numerically analyzed and discussed.Accordingly,the optimized polices about pricing as well as a series of characters and principles are drawn.