高校微信公众平台的思想政治教育功能和实现路径

Ideological Education Function and Realization Path of We Chat Public Platform in University

作为新兴校园媒体,高校微信公众平台具有不同于其他校园媒体的显著特征,它不仅是高校的新闻宣传媒介和生活服务平台,还为高校思想政治教育提供了新的渠道,具有宣传示范、舆论引导、教育服务和互动交流等思想政治教育功能。高校应从技术支撑、内容建设、队伍建设等方面着手,推动校园各类媒体的深度融合,将微信公众平台打造成为新型主流媒体,更好服务于大学生思想政治教育。

As a new emerging campus media,the features of WeChat Public Platform obviously differ from other campus media in university.It is not only the media propagating public information and platform offering life service,but also a new channel providing ideological and political education.It possesses lots of ideological and political education func-tions,such as advocacy and demonstrations,guiding public opinion,offering education services and interactive commu-nication.University should strengthen the construction from the aspects of technology,content and team,promoting the deep integration of various campus media.Forge the WeChat public platform to be the new mainstream media,so that it can serve the university students’ideological and political education better.