基于竞合模型的广电与互联网联动发展研究

Competition and Cooperation Model of Joint Development Research on the Broadcast and Television and the Internet

随着信息技术与网络技术的发展和广泛运用,传统广电业与新兴互联网之间的产业边界逐渐变得模糊,融合发展成为新的产业形态,三网融合的推进也使互联网与广电网在产品和服务的提供上越来越趋同,这加剧了广电与互联网之间的竞争,同时也提升了两者的合作空间。在借鉴了互联网视频网站服务评估方法的基础上,从广电产业关心的角度出发,运用层次分析法和熵值法,设计了竞合模式下合作伙伴评估选择的综合评价体系,并依据静态博弈模型构建了双方在具体业务上合作的成本——利润函数模型,为广电企业和互联网企业合作伙伴与合作方式的选择提供理论参考。

With the development and application of information and network technology,industrial boundary between tra-ditional radio and television broadcasting and the internet has become blurred gradually and a new industry shape has formed.Convergence between radio and television broadcasting and internet leads to more similar products and service, which not only intensifies competition between radio and television broadcasting and the internet,but also enhances coop-erative space of both.On the basis of Internet video site service evaluation method,this paper uses AHP and entropy method to design comprehensive evaluation system for cooperation partners from the angle of radio and television broad-casting concern.In addition,according to static game model,this paper analyses cost-profit function model during bilat-eral cooperation in order to provide a theoretical reference for radio and television broadcasting and the internet to choose partners and cooperation mechanism.