微传播环境下推进南通市全民阅读的策略研究

On Strategies of Promoting Nantong Citizens Reading in Micro-communication Environment

随着新媒体普及程度的提高,全民阅读的普及也同样面临着新的冲击与挑战。本文针对如何准确把握微传播环境的特点并巧加利用,从而促进全民阅读在新时期的普及和推广为南通市提供了相应的策略,以期为南通建设"书香南通"、提高城市的文化内涵及软实力的目标提供参考。

With the popularity of the new media, the popularity of reading among all citizens is also confronted with new impacts and challenges. This essay aims to accurately grasp and cleverly utilize the characteristics of the micro-communication environment, thus provide appropriate strategies to popularize and promote all citizens reading in the new period, with a view to providing reference for construction of ＂scholarly Nantong＂ and enhancing the cultural connotation and soft power of the city.